Prince Harry and Meghan Markle have been warned that blending royal status with celebrity activism isn’t wise. They need to tell a cohesive story that aligns with this amalgamation. In 2024, the Duke and Duchess of Sussex launched a major PR campaign following a brand revamp earlier in the year. Since then, the duo have embarked on various projects, like Meghan’s lifestyle brand American Riviera Orchard and Netflix docuseries. And let’s not forget their “unofficial royal tour” in Nigeria. But is their approach right from a PR point of view? Find out!
Prince Harry: The US-Based Royals Urged to Streamline Efforts to Protect Their Brand
A PR expert reviewed Prince Harry and Meghan‘s “unique hybrid brand” and presented a seemingly rational point of view. Renae Smith, founder and director of the Atticism, advised that the Sussexes need a strong, unified narrative. In that way, they can avoid confusing their audience and diluting their brand. She told the Express, “Their strategy of blending royal prestige with celebrity activism creates a unique brand.” However, she revealed that this approach comes with challenges.
According to Smith, the Sussexes want to leverage their high profile in multiple arenas. This is reflected through their diverse activities—from media projects to lifestyle brands and international humanitarian efforts. However, the expert believes that lacking a unified narrative can confuse the audience and weaken their brand impact. “Think of it as a ‘jack of all trades, master of none’ type scenario – it could actually just dilute their brand.” Smith insists consistency is key to high-profile brands.
She added, “A clear and consistent message helps build a strong, reliable brand that audiences understand and trust.” Focusing on a core set of aligned initiatives would do wonders to fortify their brand identity and impact. Furthermore, Renae mentioned that the couple’s potential future “unofficial royal tours” could boost their image. But they should focus on making a real, measurable impact. “The success of these tours would heavily depend on their ability to produce real, measurable impacts in these communities.’
The good output would amplify their credibility and authenticity.” Finally, Smith concluded that Prince Harry and Meghan must tie their diverse brands to a “central mission statement or cause. Also, focusing on fewer, more aligned projects would strengthen and coherent their brand narrative. Meanwhile, royal commentator Richard Fitzwilliams believes that Harry and Meghan could face a challenging period and potential financial issues. This comes in the wake of the $100 million Netflix deal expires in 2025.
Prince Harry and Meghan signed it back in 2020 with the streaming giant. Richard warned that if they lose this contract, and with limited donors to their Archewell foundation, they might be in financial trouble. He added, “Their exposes of royal life have made megabucks, but little else has made money.” Should the Sussexes start abiding by the PR principles to make their brand more coherent? Drop your thoughts below! And don’t miss out on the fresh royal news over at TV Season & Spoilers!